Pepsi Pulls Ad; Accused of Trivializing Black Lives Matter

Discussion in 'Race, Religion, Science and Politics' started by takeyourmeds91, Apr 5, 2017.

  1. takeyourmeds91

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    Social media erupted in dissent regarding the latest Pepsi commercial that depicts dark haired, fairer skinned, Kendall Jenner offering a can of Pepsi to a line-up of police officers attempting to hold back a riot. Officer accepts the can, drinks from it, and turns to his colleagues in line gesturing, "hey, this isn't so bad."

    Pepsi kind of apologized and pulled the 'mercial.

    Now look, I'll be the first one to call out some bullshit but I honestly feel like folks are up in arms a bit more than they should be. They're selling soda. Granted I wouldn't have chosen a Kardashian for this role but for them to make such a public social stance on today's issues, I think is a great thing. The video also features elements of Muslim Americans as well as folks from the LGBT community, all the while, a message is being conveyed in many different languages, "Join the conversation." Some people feel the company made light of issues affecting all marginalized groups but I honestly think the way they packaged their commentary was appropriate for their brand what they're trying to sell which is a beverage. We get mad at Chic-fil-A for being public opponents of the BLM movement but then condemn other companies that are trying to show support.

    Maybe I lack perspective but I'm curious to hear from you all. Could they have packaged their message better? Should they have even ventured into the realm of social commentary at all? Who knows? According to social media, "that's a No for me dawg"
     
  2. Jdudre

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    I think the problem is not the support but how and who they used. The kardishian are not from what I noticed that loved in the black community they could have taken that commercial in so many directions without using her Or included her but not in a coke rip off.
     
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  3. OhSheit

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  4. Jdudre

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    I swear sometimes company must do these types of things just to get twitter going
     
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  5. takeyourmeds91

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    You really want to be THAT guy, huh?
     
  6. ColumbusGuy

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    ^BTW, There is no longer a Rachel Dolezal. She is officially Nkechi Amare Diallo...and has been invited to South Africa to speak about the benefits of being 'transracial'... I shit you not. SMH

    *it is not letting me link, but it is on the BBC website. Trying to paste it just brings up here damn pic.
     
  7. takeyourmeds91

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    Wtf is a transracial. I guess you really can be whatever you want to be now days...
     
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  8. ColumbusGuy

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    It is some bullshit. She can't be saying that race does not exist, and then say she is 'transracial'-or basically being a black woman in a white woman's body. It is hypocritical and stupid, and is insulting to real trans people who are actually in the wrong body for the gender they identify with. She wants that attention(or the $$$ that come with it)now.

    But she did get the invite and is on her way. It is one the BBC world news site.
     
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  9. OckyDub

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    This is what happens when Black or "woke" creators/writers are not in the room.
     
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  10. Cyrus-Brooks

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    This advertisement is supposed to be "supportive" but comes off as trivializing the real threat of violence black Americans face from the American police state. Pepsi deserved to get roasted for this. I guarantee that the marketing gurus that gave the green light to this debacle were all white. Which is why they were so surprised alot of black people were like.....

    200_s.gif 200_s.gif GTFOH
     
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  11. Fanon

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    Although I can see how the association could be made, Bjorn Charpentier, the director of the commercial, said it wasn't inspired by #BlackLivesMatter. Regardless, the commercial is a despicable attempt at capitalizing off the numerous protests that have sprung up over the past few years.

    Sidenote: Am I the only one that noticed Kendell handed a black woman (wearing her natural hair might I add) that dusty-ass blonde wig?
    :reallytho::reallytho::reallytho:
     
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  12. takeyourmeds91

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  13. Aejae

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    I mean the second I seen Kendall hand that police officer that Pepsi and all of a sudden, "world peace," my inner Stephen A. Smith just went AWF! I mean the BLASPHEMY of the whole commercial!

    BLZ5qAUsEuWkM.gif
     
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  14. SB3

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    :franko1:
     
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  16. Dreamwalker

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    The look on her face says it all....
    IMG_2584.JPG
     
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  17. takeyourmeds91

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  18. ColumbusGuy

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    I am transfinancial. I am a rich guy trapped in a poor guy. I demand my money/property/wealth privilege!
     
  19. alton

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    Aren't damn near ALL Marketing "Gurus" in all major companies white?
     
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  21. Jdudre

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    Pleas tell me this is a joke ?
     
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