Cypher Avenue’s BEST GAY ARTIST OF 2013 has officially dropped his first music video. Rapper Lasto continues his return to prominence with visuals to go along with the fantastic debut album “Where’s Vivian” that he released late last year. Directed by Micheal Chow, the video features Lasto as a killer “murdering” the competition while performing the song, “Pour a 40.”
Its a strange choice on 2 levels.
First: It’s odd that he would choose such a dark, disturbing tone for his very first music video ever, EVER. Is this an indication that the artist is in a dark place musically, professionally, personally? I kinda would have preferred it if he went cheap and just shot the video with him in a smoke-filled room with his friends getting Turnt Up, Chief Keef house arrest style.
Second: The up-tempo “trap music” head-banger feel to the song isn’t quite matched in the video. It felt to me that this treatment, tone and calm editing style would have been more fitting for Lasto’s song “Barcelon,” a track where Lasto also explains why he’s better than his rap competition.
This is all just my opinion. Either way, its good to see Lasto join the new era with awesome music and crispy videos shot in High Definition. I’m sure this is the beginning to us seeing a lot from the artist throughout 2014. And look at that, he’s even got a VEVO channel on YouTube. How official is that?
In case you’re still not caught up on his work, Lasto’s the 16-track album is available on iTunes and Amazon
Check out his first official music video below:
Hmm, looks like I slept on this one. The song flows nicely as an “anger” track. If I had my wish, I would’ve had Lasto hunting ‘homophobes’ in the video while chopping their asses down for their crimes against gay folks lol. I think I’ll check out the other tracks on iTunes.
liked this video, little on the scary side, the lighting was tight, the locations seem to be on point,message of the song may not reach the masses but a very good effort, the acting was tight, lyrical content was good dealing with the subject matter, the costumes were on point, scenes seemed well thought out and well paced, i really liked the way sometimes LASTO was doing the lyrics and other times he was not as the track ran to maintain integrity of the movie feel, scene transition was very good, one of the better efforts i have seen in gay hip hop recently, the only question is do your reach out to a community that will not buy your music or do you reach out to other communities that will sustain. MUSIC, BUSINESS. the creative, the financial. maybe a compelling movie where the music track covers the whole of the movie and then sell the music. just an idea. much success. (MAYBE,GERMANY AND AUSTRALIA ARE GOOD EMERGING MARKETS FOR GAY HIP HOP MUSIC)i’m just sayin’ peace.
Really REALLY like the idea of marketing in other countries that are maybe more open and therefore more willing to spend dollars. Great point Sir!
Here I am, fuxing with Hip Hop again… S**T it tight.
While I don’t like this song (or music that sounds like it), I hope this video is part of a strategy to get people to focus on something other than his sexuality. I barely caught the words “homo like me” in the song because I was caught up in the visuals and his flow – which I think is a good thing. I purchased the album from iTunes when it came out and again, I hope this is part of a planned strategy to get folks to pay attention for the right reasons…Meanwhile, I will keep “Five Finger Discount” in my music rotation.
I don’t know much about LastO and his music is growing on me, but I feel like compared to the some of the other gay rappers I have seen produce music his stuff is more legit and he is obviously more talented. I don’t remember what the name of the gay rap artist is, but when I was on BGC there was this music video of him on there that everyone was going crazy over and I was dumbfounded that so many people liked it. It was straight trash, at least with LastO I can actually watch the video from the beginning to the end.
The song is ok, not really my cup of tea, but I actually liked the video. The dark themed music video was cool, I get the death and killing story, guess it has something to do with him murdering competition. IT was different and I applaud the creativity.
That was a great video that he did here. It goes to show that if you grind hard as an independent artist that you can still make your dreams a reality. I like the video and the instrumental is so crazy! His cadence on the track is impeccable and I admire what he is doing. I think it is really sad… really sad… If he never came out, he would be a contender with other rappers… no forget rappers… I’m talking EMCEES! Because LastO is really the only openly gay EMCEE (aka MC), unlike most of the other gay rappers in my opinion. But back to my point, I would really like to see him get the respect he deserves. I’m about to cop that album low-key lol.
I like the song, and he can spit like no other. But i thought the video was pretty lame and it didn’t match the tempo of the song. Otherwise good job and get with a creative team!
1] VIDEO WAS WELL MADE – 2] HE CAN RAP [ HE SOUNDS LIKE THAT RAP GROUP THAT HAS THE SONG > THE FIRST OF THE MONTH < . – 3] UNLESS THIS IS A STORYLINE-SCENE FROM A FORTH COMING HOT & INTERESTING BLACK GAY MOVIE , I CAN'T GET INTO 'DISTURBANCE FOR ENTERTAINMENT' VIDEOS. IT'S A NO FOR ME . I WON 'T BUY THIS SONG